Author: Laura Ritchey (Laura Ritchey)

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Seeing Into the Future with Genomic Testing
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Seeing Into the Future with Genomic Testing

Zoetis Genomics help to provide tools and resources to make more profitable breeding decisions. Premier Select Sires is proud to partner with Zoetis to help both beef and dairy producers make informed decisions for breeding, marketing, and more! With this technology, producers can identify high-performing animals earlier and reduce costs by decreasing selection and breeding...

Mason Hamlett Joins Premier as an Area Sales Manager
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Mason Hamlett Joins Premier as an Area Sales Manager

  Premier Select Sires welcomes the new Area Sale Manager for Eastern Virginia, Mason Hamlett. Mason will transition into his new role in the beginning of August.    “My goal is to bring Premier Select Sires quality to farmers to meet their personal farm goals and to achieve an outstanding conception rate! My goal would...

FerAppease®:Reducing Cortisol Levels During the Most Stressful Times for Cattle
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FerAppease®:Reducing Cortisol Levels During the Most Stressful Times for Cattle

Domesticated food animals are prey species that evolved over thousands of years to perceive threats and avoid predation. In a threatening situation, the amygdala and areas of the hypothalamus are overstimulated and will trigger short and long-term physiological changes. Under the current farming conditions, threat perception serves little to no purpose. Fear leads to stress...

ASM Rick Krall Retires after 37 Years of Service
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ASM Rick Krall Retires after 37 Years of Service

Premier Area Sales Manager Rick Krall retired on June 15, 2024 after 37 total years of service with Premier or its preceding cooperatives. Please join us in congratulating him and thanking him for his contributions and dedication to our cooperative! Rick grew up on a dairy farm and said he had always taken interest in...

Get Ahead of the Heat with Bovine Accellyte II
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Get Ahead of the Heat with Bovine Accellyte II

With the summer heat, it’s important to keep cows hydrated and make sure they have all the vitamins and minerals they need to keep doing their jobs. Bovine Accellyte II is a specialized electrolyte product that helps cows in periods of stress, rehydration and prehydration.  This product contains electrolytes to help replace those that are...

ASM Harvey Largen Retires with 47 Years of Service
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ASM Harvey Largen Retires with 47 Years of Service

Premier Area Sales Manager Harvey Largen retires on March 31, 2024 after 47 years of service. Please join us in congratulating him and thanking him for his contributions and dedication to our cooperative! Harvey began working for Virginia-North Carolina Select Sires (VA-NC SS) in the summer of 1976, between his junior and senior years at...