Zoetis Genomics help to provide tools and resources to make more profitable breeding decisions. Premier Select Sires is proud to partner with Zoetis to help both beef and dairy producers make informed decisions for breeding, marketing, and more! With this technology, producers can identify high-performing animals earlier and reduce costs...

  Premier Select Sires welcomes the new Area Sale Manager for Eastern Virginia, Mason Hamlett. Mason will transition into his new role in the beginning of August.    “My goal is to bring Premier Select Sires quality to farmers to meet their personal farm goals and to achieve an outstanding...

Taking beef on dairy breeding a step further, SimVitro Herdflex embryos are an effective tool to generate high-performance beef calves on dairy operations. By placing full beef embryos in dairy cattle, you gain the full beef calf advantage that will allow you to break into new markets (via customers looking...

Domesticated food animals are prey species that evolved over thousands of years to perceive threats and avoid predation. In a threatening situation, the amygdala and areas of the hypothalamus are overstimulated and will trigger short and long-term physiological changes. Under the current farming conditions, threat perception serves little to no...

Premier Area Sales Manager Rick Krall retired on June 15, 2024 after 37 total years of service with Premier or its preceding cooperatives. Please join us in congratulating him and thanking him for his contributions and dedication to our cooperative! Rick grew up on a dairy farm and said he...

With the summer heat, it’s important to keep cows hydrated and make sure they have all the vitamins and minerals they need to keep doing their jobs. Bovine Accellyte II is a specialized electrolyte product that helps cows in periods of stress, rehydration and prehydration.  This product contains electrolytes to...

Please join us in welcoming Paige Peiffer to the team as a Sales Support Specialist in our central region! . Paige grew up on her parent’s small Holstein herd in Lebanon County, PA where her love for agriculture began. She decided to pursue a career in the dairy industry and...

Premier Select Sires recently announced record sales to member owners of $41.5 million dollars for 2023. This reflects $2 million dollars in growth for semen and product sales in the year completed December 31. Operating profit was $800,000 and all segments of the cooperative showed increased sales. “We are proud...

Premier Area Sales Manager Harvey Largen retires on March 31, 2024 after 47 years of service. Please join us in congratulating him and thanking him for his contributions and dedication to our cooperative! Harvey began working for Virginia-North Carolina Select Sires (VA-NC SS) in the summer of 1976, between his...